Hypothetical brand for savory applesauce that has varying levels of spice inspired from the spice challenges.
To make this applesauce anything but sweet, I thought of a character completely opposite to Snow White, I thought of Harley Quinn. This inspired the final logo which is a combination of an apple and the face of Jack-O’-Lantern. The color palette is also inspired from Harley Quinn, with bold/neon pink, purple and blue.
The tone of voice for the brand is very informal, quirky and fun.
